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Always wanted to know if or why to translate/localize your press releases? How European or Asian publications work that might be different from U.S. publications? What wire services are best for disseminating your news internationally?
No question on international PR is too trivial for us. We will get you the answer – even if we have to ask an editor in China or France!

We invite you to contact us with any questions you may have about your current international PR programs, ideas you might have for the future, or general musings about doing business or conducting PR internationally. Each issue, we will present and answer one or more questions. Let us know if you prefer to be identified by name and/or company, or if you’d rather remain anonymous. Either way is fine with us. Ideally, we’d like to see this section turn into a lively forum for exchanging ideas, learning from past experience, and presenting information that might be useful to everyone’s international PR efforts. Remember, no question is too trivial or too far-fetched to ask here!

Because this is the second issue of the newsletter, we will begin by sharing with you a few questions that have come up a lot:

Question: Is it true that in Europe you have to pay for editorial?
Answer: No. Globalpress works so closely with editors and publishers that we understand their situation. In the last 3 years advertising has been cut so much that there are not many outlets for good PR left. If we place a bi-lined article with 3 – 4 pages, we might offer the publisher to pay for the graphics charges or buy some ad space, or contribute to a conference the publishing house organizes.

Question: How much does it cost to do a press tour to Europe and how long does it take?
Answer: Depends on the industry focus. For 18 – 20 interviews in 4 countries you need a week and the cost is between $30k – 40k.

Question: How do I find a good agency to help me?
Answer: Referrals are the best way. But most countries now have PR magazines or websites. Research those and find the listing of agencies that meets your needs.

Please contact us with any questions you may have at feedback@globalpresspr.com.

If you would like to check out Globalpress' home page, please go to: www.globalpresspr.com