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President Speaks

As I write this, I have just returned from the 2005 International Computer Electronics Show in Las Vegas. As usual, CES was an overwhelming experience, with far too much happening to see it all. Still, one theme arose consistently wherever I went: Convergence!

In the context of CES, convergence meant primarily the uniting of all our home entertainment, information and communications in a single "place." Companies showed variations or pieces of solutions for accessing or managing movies, music, Internet (Web and e-mail), TV, radio, telephone (both wired and wireless), digital photos, home security, environmental controls or other functions, whether from a personal computer, television set with set-top box, or mobile device such as a cell phone, PDA or camera.

CES also highlighted the convergence of technologies now filling our automobiles, turning them into moving computers, music halls, movie theaters and navigation devices. Of course, convergence is also a trend in other technology areas, whether it’s the uniting of electronics and biotechnology, such as for nanotechnology applications, or the ever-higher levels of integrated functionality found on a single semiconductor chip.

In the world of international high-tech public relations, I also encounter different flavors of convergence, as well. There’s more overlap than ever across geographic boundaries: Most major company announcements today must be truly worldwide. And what happens in one region of the world is more likely to affect – and be covered by the press in – both nearby and distant regions.
Despite this convergence occurring in global PR, significant differences still exist among different countries and continents, and not only differences in languages. In fact, I think it is more crucial than ever that companies operating in the world today have specialized strategies and know-how when it comes to communicating with press beyond their nation’s borders.

Providing that global perspective and expertise is precisely why Globalpress Connection is in business. We hope that this GlobaL-ink newsletter will help you build or expand your links within the global high-tech and editorial community.

And to pull all this together, I encourage you to check out the 2005 Globalpress Electronics Summit, where the theme this year is – you guessed it – the Era of Convergence.

I hope you enjoy this issue of the newsletter, and remember, feedback is always greatly appreciated.

Best regards,
Irmgard Lafrentz
Founder and President, Globalpress Connection, Inc.

If you would like to check out Globalpress' home page, please go to: www.globalpresspr.com