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What’s New @ Globalpress Globalpress Connection and CEA expanded their partnership from Globalpress Electronics Summit to bring more international visibility to the world's largest consumer electronics showcase held annually in Las Vegas by CEA. The new year started with a bang for Globalpress, bringing us to Las Vegas in support of the 2005 International CES, the largest annual consumer technology event worldwide. From January 6th to 9th, CES housed over 2,500 exhibitors this year, showcasing the hottest consumer electronics products and technologies in categories such as digital imaging, wireless technology, electronic gaming and broadband over a record-breaking 1.5 million square feet (equivalent to 26 football fields!). While CES clearly stands out as the place to be to conduct business and see the coming year's products domestically, it is important for the producers of the show, the Consumer Electronics Association (CEA), to claim the same fame overseas. To support this goal, CES and Globalpress teamed up for the show's official press event, called "UNVEILED", where journalists got a sneak peek at the product debuts and the winners of the 'Innovations 2005' awards two days before the show officially opened. Drawing from over 18 years of successfully securing 'global ink' for companies of all sizes, Globalpress brought over 50 additional editors from Europe, Asia and Africa on board for UNVEILED, representing a total of 18 nations. During the event, Globalpress assisted the international editors with identifying the companies that matched their particular interest and connected them with the appropriate company spokesperson on the show floor." The idea is to match up companies with reporters, who are attending UNVEILED in search of a particular story or trend. Our intention in 'pre-qualifying' editors is to make their life easier while also helping increase the amount of coverage on the show", explains Irmgard Lafrentz, president and founder of Globalpress. UNVEILED, hosted for the first time this year, was sold out with 60 exhibitors including key industry players such as Audiovox, Eastman Kodak, Gizmodo, nVidia and Samsung Technologies. Cornelia Rettig, a reporter at ZDF, one of Germany's leading TV-stations, indicated that UNVEILED was so crowded with product debuts that it was great to have Globalpress as a point of contact, to give her a better understanding of which companies were participating and which ones would be of interest to her. UNVEILED indeed presented an almost overwhelming array of product and technology introductions and announcements, many of which provide consumers with unprecedented control over when, where and how they watch movies, listen to music, play video games, and access other information and entertainment content. As Phil Keys, news writer for Japan's Nikkei electronics summarizes: "UNVEILED was like a miniature showcase of companies that had something new to say at CES. An event like this is a great opportunity to get an overview of announcements without having to run the halls."
Globalpress Connection keeps growing! We just added
a new member to our team, Anne Massenkeil, is joining Globalpress
Connection as a Media Consultant. Anne’s career combines extensive
experience in journalism, international public relations and marketing
in Germany as well as in the US. She will be primarily responsible
for raising Globalpress’ own visibility by writing and placing
articles in local and trade media. She will also support Irmgard
Lafrentz, President of Globalpress Connection with event management
and marketing and help in the transition while Edith Bendermacher,
Press Tour Event Manager, is on maternity leave.
How Virtual and Global
agencies work hand-in hand Chiaro Networks (www.chiaro.com), with headquarters in Richardson, Texas, makes the Enstara core telecommunications router, the world’s first IP/MPLS platform that delivers true infrastructure-class longevity, ultra reliability and platform versatility. Chiaro competes in a global and highly competitive market. Its Enstara platform offers a number of innovative technological advantages over other core routers available – which can translate into cost savings and other benefits for carriers who install Enstara routers in their networks. As a privately held start-up, Chiaro needs effective public relations programs to help the company rise above the competitive "noise", so that industry analysts, prospective customers and other influential parties can become aware of Chiaro’s offerings and their potential benefits to telecommunications carriers. As the public relations agency of record for Chiaro, Martell Communications has managed press and market analyst relations for the company’s product launches and other newsworthy events since mid-2003. A boutique agency founded in 1994, Martell focuses on consumer, audio, semiconductor, networking & telecommunications and financial services companies. Martell follows a "virtual agency" business model, with a tight-knit group of senior professionals located nationwide. Each individual has many years of experience to offer Martell’s clients, and they have all worked together on numerous accounts for many years. Throughout its relationship with Chiaro, Martell has teamed up with Globalpress Connection to make sure that Chiaro’s news reached international as well as U.S.-based press and analysts. During the cooperation, Globalpress set up press and analyst meetings for Chiaro in France, Germany, and the UK; negotiated advertorials in major European publications; and set up a speaking engagement for Chiaro at CeBit in 2004. Coordination for press interviews at CeBit 2005 are already in progress. In December 2004, Chiaro announced a major strategic relationship with ECI Telecom, an Israeli-based global provider of advanced telecommunications solutions to leading carriers and service providers. The relationship included an exclusive distribution agreement as well as funding by ECI. To lay the groundwork for this announcement, Martell and Globalpress first devised a consistent, global awareness strategy for reaching key press and analysts in North America, Europe, Israel and Asia with a unified "story" about Chiaro.Weekly phone conferences with Chiaro’s public relations manager and VP Marketing as well as the European team is standard in this cooperation and results in everyone being up to date. As a result, we can say that every editor writing about core routers, MPLS networks, etc. knows who Chiaro Networks is: thanks to a consistent and aggressive PR strategy and implementation. The work by Martell and Globalpress Connection on behalf of Chiaro Networks is an example of how Globalpress can work with U.S.-based public relations agencies to craft a unified plan of action to reach all across the globe. This way, companies can show the same image everywhere in the world, but in ways tailored to the individual needs of each country or geographic region. In the end, this team approach is the most effective and sensible way for companies today to do business throughout the global village. If you would like to check out Globalpress' home page, please go to: www.globalpresspr.com |
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