What Editors are Saying about Reverse Press Tours

David Manners, Sr. Editor, ElectronicsWeekly, U.K.

"I've been coming to Silicon Valley at least annually since the mid 1980s. I find the Globalpress way -- which is a mixture of business and socialising -- a brilliant way of finding out what is going on in the Valley. Facts and figures only tell part of the story. The background, the hopes and fears are absorbed from chatting with top executives over food and drink. This is for me a vital ingredient and makes the Gobalpress tours worth my time."

Chris Mellor, Techworld, U. K.

"The IT Summit was a very fertile event for me. I filed four stories whilst there and have produced another three since then using material and contacts gleaned from vendors at the event. More will follow. The relationships built up with people from HP, SpectraLogic and Intransa will be very useful for future stories. Listening to the different presentations gave me a much better understanding of the workings of today's "integrated enterprise" where networking, telecom, storage, security has to come together.
Globalpress runs the best press trips to the US I have ever encountered. There are well-briefed and responsive vendors, and an interested group of journalists to get to know as well."

Françoise Grosvalet, Electronique International Hebdo, France

"I would like to say I greatly appreciate your welcome last week. It was a very interesting week for me and I hope it will too be for my readers. All your organisation was perfect and it was a great pleasure and benefit for me to be there."

Major Lee, Electronics Supply & Manufacturing, China

I'd like to thank you again for inviting me attend the Asiapress Electronics II tour last week. It was very successful and the arrangement was perfect. During the tour, I met many interesting persons and learned many new technologies as well. I really appreciate what you've done for us. Please keep me informed about you future tours and we'd like to take the opportunity to collect information for the audience of ESM-China.

Chris Mellor, Techworld/Storage Section, U. K.

Through the 2004 Globalpress Storage tour I met very interesting companies at senior levels, up to CEO, and built contacts and a depth of background knowledge that would otherwise have been impossible. The tour was thoroughly worthwhile both in terms of news stories, getting educated in industry thinking and gaining deep insights into the products and strategies of the vendors. It is an unrivalled opportunity and no better method exists for gaining what it delivers.

Rüdiger Maier, Monitor, Austria

Ich war das erste Mal im Silicon Valley und konnte dank der ausgezeichneten Organisation von Globalpress viele interessante Firmen kennenlernen und gleichzeitig wichtige geschäftliche Kontakte knüpfen. Das Team von Globalpress bietet wirklich hervorragenden Service für beide Seiten, für die teilnehmenden Unternehmen und die Presse.

Majeed Kamran, EETimes Asia, Philippines

Based on my own experience and of my colleagues, Globalpress tours are
very valuable, both in terms of helping expand technology knowledge base
as well as industry contacts.

Bryan Betts, Freelance Journalist, contributing to Techworld, Communications News, U.K.

I found the tour very useful as it enabled me to meet far more companies
than if I had tried to organise the same thing myself. It clearly took a lot
of the logistical load off the companies too. Globalpress did a fine job of locating interesting people for this editorial group. I got the chance to meet several companies that I had previously known relatively little about. All of them have very significant technology and mostly fit my beat.
Great service that you make the Powerpoint presentations from the companies
available online immediately after the tour. I'll let you know once I have
more stories online from the tour, and look forward to the chance to work
together in the future.

Yan Yuelong, Telecom World, China

Meeting CEO's and VP level executives at their headquarters helps me to understand the company's strategy and market place. I like to see their test facilities to get a feeling for the company mission and meet their leaders. This clearly enhances their credibility for my reporting.

John Tanner, Telecom Asia, Hong Kong

I've been doing these tours on a regular basis since 1999 and I have yet to come away empty-handed in terms of stories. It's a rare thing for a PR firm to go the extra mile in understanding what both the editors and the tech companies want when putting together press events like this - rarer still to be able to pull it off with eight or nine companies in the course of a business week. In this respect and more, Globalpress are on top of their game.

Caroline Hayes, Electronic Product Design, U. K.

Just wanted to drop you a line to say how nice it was to see familiar faces
and to meet new ones at Globalpress' Summit2005 in San Jose and Monterey. All your hard work paid off - it was a very enjoyable week and more importantly for my boss - very fruitful. There were some good stories, some solid background for features that are coming up and a chance to make some contacts and network with established and emerging companies. I have already written up some stories from the Summit, which will appear in the April issue! I will send you issues with editorial from the Summit as they are published.

Angela Rossoni, Elettronica Oggi/EONews, Italy

As all my collegues have already pointed out, Globalpress did an excellent job not only in organizing the Tour, but also in creating a pleasant and friendly atmosphere for the journalists. So, thank you very much! I also want to stress on the importance of meeting the companies on the spot. For the journalists it is an unvaluable occasion to get first-hand information, to visit companies and to meet both representatives from the companies and other journalists. For the companies it is very important to have a capillary press coverage, also in local languages.

Chen Liying, Vice Editor in Chief, Electronic Engineering & Product World, China

Thanks a lot for Globalpress' professional work and a very interesting tour. I am really impressed with the technologies and products of the companies we have visited this time and I am sure that our readers will like them. China is now keeping up with developed countries like the US in the area of information and communication industry. I am also happy that these companies pay so much attention to the Chinese market. The market in China is so huge that nobody can ignore it. And the economy here grows so quick that lots of technologies and products will be needed. It will provide many opportunities for the companies in Silicon Valley. I hope to be a bridge, with help of Globalpress, between the enterprises in Silicon Valley and users in China.

Wang Ying, Executive Editor of Electronic Engineering & Product World, China, shares a letter from her reader:

A vice general manager named Wang Min, who is from Shenyang City Huahai Comm. Technology Ltd. (belongs to Liaoning Province Mobile Group) wrote to my magazine: "I liked to read the report of Silicon Vally in January 2002 issue. From that, I know today and tomorrow of the Silicon Valley. So I can analyse the product's trends and know whether it's useful to my company. I want to know more about the Silicon Valley. It's hard to come to us. Thank you."

Jorgen Sarlvit-Larsen, Aktuel Elektronik, Denmark

I returned well and I would just like to thank you for a perfect organized Embedded tour in February 2002. The companies were all good and we will in the coming two months publish articles about all the companies from the tour. Published articles about new companies and products from Silicon Valley result in very positive responses from our readers. This a big benefit for us!

Maarten Legius, Editor in chief, PT Embedded Systems, The Netherlands

Visiting those silicon valley companies - amongst them very interesting startups - and their people in the middle of their daily work and business, adds just that major extra thrill to the technical information which allows me to write stories with a spark, which my readers will be aware of till the last word.

Valerio Alessandroni, Editor, Elettronica Oggi, Italy

I wish to thank you very, very much for the wonderful organization and handling of the last Globalpress Embedded Systems! I already wrote few articles about Trolltech, Developonline and Rational and I'm going to write an article fro each other company I had the chance to visit. The hotel was OK, the hospitality of the companies was always at top levels and the final meal gave me the opportunity to make friends all over the world! Please consider me always available for new tours.

Bum-Jin Yoon, Electronic Parts & Components, Korea

At first, I very much appreciate your hospitality and friendship. I'm very happy to meet you. I can't forget the tour. Globalpress Embedded Systems couldn't be better. Especially, I'm very interested in DevelopOnline, Atheros, Nazomi and ZF Linux Devices. I will send a photograph and articles to share you.

Gunnar Lillieskold, Elektronik i Norden, Sweden

It is interesting to get in touch with new companies that have not yet established a European presence. Start-up companies are especially interesting, as are large companies that are entering a new business area or are changing their business philosophy.

Thierry Outrebon, 01 Réseaux, France

I've had the chance to meet a lot of new companies whose original approach and cutting-edge products were quite unknown in France. They made our stories unusual and helped the magazine to be viewed as a discovery tool. Many products have been imported and tested after our reports following a Europress Connection tour.
If you stay in your own office, you never get the same feeling. It's like watching a football game on TV versus actually being there in the crowd. It's almost the same story, but you remember the situation better when you were there.

Richard Ball, Electronics Weekly, U.K.

The tours are a good way of developing a name, on both the personal and publication levels, with the latter being of greater importance. Later, when teleconferences are arranged, most interviewees feel more comfortable if they've previously met the journalist or read the paper.

Elisabeth Feder, Electronique International Hebdo, France

Globally, the tours are an efficient way for small to medium-sized American companies—or for startups and other companies who haven't set up European headquarters—to develop a name in the European press.

Pascal Boulard, La Tribune, France

When I'm on a Globalpress Connection tour, I'm not in a hurry. I have time to think, and it's a chance to see the companies on their home turf.

Teus Molenaar, Freelancer, Holland

Being on a Europress Connection tour allows you to focus your mind and body on soaking up new information, and that's all you do. There are no other editorial distractions. Also, visiting companies and meeting people in their own environment puts them at ease.

Arnt Sommerlund, Telecom Revy & ITavisen, Norway

Nice to hear that you have changed your companies name. I think it is the right thing to do. Hope you succeed in your companies goal. Your PR-services as a "connector" to telecom- and information technology companies in the USA has been very valuable for our magazine.

Gerhard Kafka, Freelance Writer, Germany

Many thanks for the opportunity to attend your press tour devoted to wireless technology. You and your professional team have organised a number of highly interesting meetings with leading players in that field as well as promising start-ups. The benefit for me working as a freelancer was to collect some first-hand information which could be placed in leading German magazines.

Marcia MacLeod, Freelance Writer, UK

Just a note to thank you for inviting me on last week's reverse press trip; I really appreciate all the hard work you put in to making the event useful both to the journalists and to the IT companies who sponsored us. Please pass my thanks to your colleagues, too.
I have already spoken to a number of editors. Channel Business, Electronic Commerce in Finance and E-Business Management Report have all said they will take something. I will also do a piece on the expense management system for the four HR newsletters I write for (City HR Review, IT HR Review, Call Centre HR Review and Retail HR Review) and mention it in a feature I am doing on expense management for Accountancy.

Yantao Zeng, China Computerworld, China

I congratulate you on your company's name having changed into Globalpress Connection. You will be better able to work all around the world, and I hope we could work more with each other. On your future tours and press briefings, I am anxious to get your invitation and see you again.